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Privacy Policy


Here at Martin Wilkinson Jewellers, we take your privacy and security seriously. This Privacy Policy explains how we use and protect and personal data that we collect from you, or that you provide to us.

We want this policy to reassure you that we are completely committed to keeping your information safe, but if you have any questions you want to ask us, please email us at or complete the form on the Contact Us page.


Changes to the policy

We may make changes to our Privacy policy from time to time. If or when changes are made, we'll include them here.


Our Principles

When handling your personal data, we will always comply with the obligations set out in the Data Protection Act 1998 (the DPA) and the General Data Protection Regulation (the GDPR) from 25th May 2018. We also promise to do the following:

  • We'll only collect and use your information where we have your permission to do so.
  • We'll be transparent in our dealings with you and tell you how we’ll collect and use your information. If we collect your information for a purpose, we'll only use it for that purpose, unless you’ve been otherwise informed and given your permission where relevant.
  • We won’t ask for more information than we need for the purposes for which we’re collecting it.
  • We'll update our records when you tell us that your details have changed.
  • We'll periodically review your personal information to ensure we don’t keep it for longer than is necessary.
  • We'll ensure that your information is securely disposed of at the end of the appropriate retention period.
  • We'll observe your rights under applicable privacy and data protection laws and will ensure that queries relating to privacy issues are dealt with promptly and transparently.
  • We'll train our staff on their privacy obligations.
  • We'll ensure we have appropriate physical and technological security measures to protect your information regardless of where it’s held.


How and why we collect information



There are various ways in which we’ll collect information from you, such as:

  • When you shop with us, online, in-store or on the phone
  • When you register to create an account with us online
  • When you enter a competition or prize draw
  • When you purchase or redeem a Martin Wilkinson Gift Voucher
  • When you complete a survey or questionnaire
  • When you signup to receive emails from us online, in-store or over the phone
  • When you start a purchase online but don’t complete it
  • When you write a product review
  • When you place a product on deposit in-store
  • When you use our Repairs service
  • When you take out Jewellery/Watch insurance
  • When you contact our team
  • When you talk to us on Facebook, Instagram, or any other social media channel

The information we collect and how it’s used can include:

Type of information How we may use it
Your contact details (name, telephone number, email address, billing address, delivery address)
  • To deliver your order
  • To discuss and send updates about your order or purchase or repair
  • To discuss an enquiry or complaint with you
  • To carry out necessary fraud checks
  • To send you offers, news, inspiration and other updates (if you’ve opted in to these communications)
  • To send you an electronic copy of your receipt
  • To invite you to complete a survey when you have made a purchase in-store
Your transactional and browsing details (purchased items, items you’ve saved to your ‘favourites’, items you’ve added to your bag, where you purchased)
  • To make product recommendations
  • To enhance and personalise your shopping experience
  • To send you reminders of your shopping bag or favourites list
  • To meet our contractual obligations for things like refunds and exchanges
  • To inform you of events happening in your local store (if you’ve opted in to these communications)
  • To help us understand how you use our website
Your device details (IP address, location, device details)
  • To deliver the best shopping experience for your phone/laptop/tablet
  • To carry out necessary fraud checks
Your payment information (your payment card’s expiry date and last 4 digits). Your other payment details, such as card number and CV2, are taken by our secure payment gateway (Paypal) and stored against a token which we use to process your payment without needing to know your card details.
  • To carry out necessary fraud checks
  • To process payments and refunds
Your interactions with us (emails and letters you send to us, chat transcripts you have using our Live Chat service, phone calls you have with us)
  • To ensure we’re providing you with the best service possible
  • To assist with training and development of our people
  • To support with complaints


Other third party websites

Our website may, from time to time, contain links to and from third-party websites, such as the Brands we work with. If you follow a link to any of these websites, please note that these websites have their own privacy policies, which we would advise you to check before submitting any personal data.